Full description

Overview

The Adobe RT-CDP Technical Expert plays a crucial role in the digital marketing ecosystem by leveraging Adobe's Real-Time Customer Data Platform (RT-CDP) to streamline data integration processes and optimize customer experiences. This expert is responsible for deploying, configuring, and maintaining the RT-CDP, ensuring seamless data flow across various platforms within the organization. As a bridge between technical and marketing teams, the role requires deep technical knowledge as well as the ability to communicate effectively with stakeholders to translate complex technical concepts into actionable insights. The success of this position contributes to enhanced customer data utilization, improved marketing effectiveness, and ultimately, higher revenue generation for the organization. This technical expert will not only troubleshoot issues but also contribute to strategic discussions and implementation plans, making them a vital asset to the organization.

Key Responsibilities

• Implement and configure Adobe RT-CDP according to business needs.
• Collaborate with data engineering teams to ensure data integrity and consistency.
• Manage integration of RT-CDP with existing data sources and marketing platforms.
• Provide ongoing support and troubleshooting for RT-CDP implementations.
• Conduct training sessions for end-users and stakeholders on RT-CDP functionalities.
• Analyze performance metrics and provide actionable insights for optimization.
• Stay updated on Adobe RT-CDP features and industry trends.
• Assist in the development of best practices for data governance.
• Coordinate with cross-functional teams for alignment on data initiatives.
• Draw insights from customer data to enhance personalization strategies.
• Document technical processes and maintain knowledge repositories.
• Evaluate new tools and technologies that complement Adobe RT-CDP.
• Support UAT (User Acceptance Testing) and ensure quality assurance processes.
• Engage in project management activities related to RT-CDP integration.
• Facilitate stakeholder meetings to gather requirements and provide updates.
• Drive continuous improvement initiatives based on feedback and analytics.

Required Qualifications

• Bachelor's degree in computer science, information technology, or a related field.
• 3-5 years of experience in a technical role related to customer data platforms.
• Strong knowledge of Adobe Marketing Cloud solutions, specifically Adobe RT-CDP.
• Proficiency in data integration techniques and ETL processes.
• Experience with API management and data flow design.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a cross-functional team.
• Familiarity with cloud technologies and deployment strategies.
• Project management experience is preferred.
• Knowledge of data privacy regulations and compliance standards.
• Experience with data visualization tools and analytics suites.
• Ability to work in a fast-paced environment and manage multiple tasks.
• Attention to detail and a commitment to delivering high-quality results.
• Self-motivated with a strong desire for continuous learning.
• Previous experience in a digital marketing role is a plus.